Virtually a pioneer in the private car-hailing services industry in Malaysia and the Asean region, Uber has finally fallen to Grab.
Uber is selling its South East Asia ride-share and food delivery businesses to regional rival Grab, said the BBC today.
The move marks a further retreat from international operations for Uber, after it sold its China business to local rival Didi Chuxing.
Uber was rigged with problems in Malaysia in particular and it could not sustain its operations with the rise of Grab, the local services provider.
The fall of Uber in the region could also be due to its numerous problems at international level.
In a message to customers, Grab said it is in the midst of combining the Uber’s operations with its own and the transition of all Uber services over to Grab will be finalised by 8 April.
“We’re in the midst of combining our operations and will transition all Uber services over to the Grab app by 8 April 2018.
“So you’ll be able to continue using the Grab app as you normally do.”
The message sent to Grab users says for years now, the two companies have pushed each other to outdo theselves.
“To be more inclusive and accessible. To better understand our customers. And to innovate products that anticipate each and every one of your needs.
“And now, we’re coming together to serve you better,” it says.
It says as one company, they will be able to combine their strengths into a unified platform that serves the daily commuting, delivery and payment needs of millions of people across nearly 200 cities in Southeast Asia.